There’s Gold in Them Thar Donor Lists
Posted by [email protected] on Aug. 12, 2022 / Subscribe 0
“There’s gold in them thar hills!” was once a fabled cry of prospectors who hoped to strike it rich during the California Gold Rush. Unfortunately, for most fortune hunters, the fabled riches proved elusive.
Nowadays, virtually every industry — extractive, industrial, agricultural, creative, or service — looks to innovation to make things easier, faster, more effective, and more affordable. Perhaps most important of all, tech can help find new opportunities in places one might not first think of looking. And this is why computer-based applications like DonorSearch are being so enthusiastically embraced by forward-looking charity fundraisers!
AI: The modern gold rush
DonorSearch Ai uses advanced artificial intelligence (AI) to both identify and target potential donors based on factors that go far beyond mere net worth. Analyzing donor behavior along a number of axes, including affinity to a cause, it is able to find people whose likelihood of making large donations far exceeds what one might suspect based on their past behavior. Put simply, it’s the fundraising equivalent of finding fist-sized gold nuggets in rivers that have previously yielded only flakes.
We’ve hit the motherlode
Jon Biederman, President & CEO of Simply Fundraising CRM, recently recounted how he has used our organization to find hidden treasures within existing donor lists. “I’ve used DonorSearch on a number of community projects to find hidden donors. This includes Save Kids Castle…we raised over $1 million for a new parking lot and lights at the baseball park, and then also a brand new million-dollar children’s playground called Lion’s Pride Park in Warrington, Pennsylvania,” Biederman said. “In all three cases we used DonorSearch to identify prospects within our community, also existing donors, and to understand their capacity. In all three cases, we discovered this hidden gold.”
Biederman can also speak firsthand to the benefits he’s seen using DonorSearch’s unique outreach approach for his organization. “You’ll also find what we’ve always called ‘hidden gold.’ These are folks who may have been giving only $100 or $500 a year but, all of a sudden, you’ll discover through DonorSearch that they are capable of a much higher gift. $25,000. $50,000. Or even more. I know countless situations where there was just one gift more that paid for five years’ worth of DonorSearch services.”
If your fundraising organization could also benefit from the discovery of “hidden gold” within your current mailing list, then DonorSearch could be the treasure map you’ve been seeking. For a free demonstration of DonorSearch AI, please contact our team of experts today. Who knows? There could be a mother lode of riches sitting right at your feet—just waiting to be tapped.
0 Comments